What it costs in Naples
Diamond Cove publishes its pricing because the patients we want already know they value primary care done right and aren't trying to find the cheapest option. Adult membership is $5,700 per year. Here is what that includes — and what it doesn't.
Adult membership at Diamond Cove is $5,700 per year. Children are added at lower rates as part of a family membership — kids are not priced at the adult rate. Pricing for younger or healthier patients can sometimes be adjusted based on anticipated care needs. We don't publish detailed price tiers because the right fit depends on a real conversation, which is what the meet & greet is for.
The membership covers in-office primary care. Patients still need health insurance for everything else:
Three structural reasons.
Smaller patient panel. Diamond Cove is capped at approximately 150 patients. Many corporate-branded and hospital-owned concierge practices operate with several hundred patients per physician. A smaller panel means each membership has to cover a larger share of the cost of running the practice.
Membership replaces insurance billing for in-office care. Some lower-priced concierge models continue to bill insurance for routine office visits. Their membership fee covers extras (longer visits, faster access, preventive services), but you still pay copays and deductibles for visits on top of the annual fee. At Diamond Cove, the membership covers in-office primary care entirely. No copays, no deductibles, no per-visit charges.
Doctor-owned, no corporate overhead. An independent practice doesn't subsidize membership pricing across a multi-physician network or a hospital system. The math is built around one doctor and a small panel.
That said: if a lower-cost concierge model would fit your needs better, we will say so during the meet & greet. We are not trying to sell membership to patients who would be better off elsewhere.
Concierge medicine is rarely the cheapest healthcare option, and pretending otherwise would be misleading. The honest case for it is value, not savings:
Time saved. Faster access for non-urgent issues means fewer half-days lost to urgent care or emergency rooms. For patients whose time has real economic value, the savings can be substantial.
Care coordinated by one office. Patients with multiple specialists often spend significant time and energy coordinating their own care. A concierge practice does that for you.
Better preventive care. Time and bandwidth allow for actual prevention, not just reactive medicine. Catching things earlier matters.
The relationship. The thing patients describe most often is the feeling of finally being heard. That is qualitative and not quantifiable, but for many patients it is what makes the cost worth it.
Family memberships are available. Adult spouses are each priced at the adult membership level. Children are added at lower rates. Pricing details are walked through in the meet & greet because they depend on family composition and ages.
Membership is billed annually. Specifics about payment plans, billing schedules, and renewal terms are discussed during the meet & greet and laid out in the membership agreement.
Common questions
Adult membership is $5,700 per year. Children are added at lower rates as part of a family membership — kids are not priced at the adult rate. Pricing for younger or healthier patients can sometimes be adjusted based on anticipated care needs.
Tighter panel cap (capped at approximately 150 vs. several hundred at corporate concierge networks), no insurance billing for in-office visits (so the membership covers everything done at our office), and no corporate overhead to subsidize. Lower-priced concierge models often continue to bill insurance for visits, which means copays on top of the membership.
Sometimes, but that's not usually the main reason patients choose it. Some patients save on urgent care visits, unnecessary specialist referrals, and time. The honest case for this model is value, not savings.
Yes. Adult spouses are each at the adult rate. Children are added at lower rates as part of family memberships. Specifics are walked through during the meet & greet.
Payment specifics are discussed during the meet & greet and detailed in the membership agreement.
More on the practice, the model, and what makes Diamond Cove different.
One hour with Dr. Becker. In person, in the Naples office. No charge, no obligation, no sales pressure. Bring your questions.
Request My Free Meet & Greet or call 239-207-8844